Logo Design

This blog has moved

2010-04-01T22:45:00.000-07:00

This blog is now located at http://go.johnlepinski.com/category/logo/.
You will be automatically redirected in 30 seconds, or you may click here.

For feed subscribers, please update your feed subscriptions to
http://go.johnlepinski.com/feed/.

Select Trim Logo

2010-03-12T01:37:00.002-07:00

I designed this logo for Select Trim, which is the leading manufacturer of hoof trimming disks, blades, and accessories. They're really serious about the quality and design of their products.

Disagreement Speech

2010-02-15T10:06:00.003-07:00

Vary My Data Logo

2010-01-09T06:34:00.002-07:00

Stockazoo Logo

2009-09-29T21:56:00.003-07:00

Stockazoo is where I give away a lot of my royalty free stock photos and vector art. I even have some looping video backgrounds and other fun stuff that is useful to designers there. I designed the logo to have a fun animal style - monkey kung fu to be exact.

Arrowhead Connect

2009-09-23T01:20:00.001-07:00

I designed this logo for an online seller that has a couple of cool stores with dog jerky and solar power equipment for charging laptops and other electronics in the outdoors.

Fuel Fixx

2009-09-19T01:47:00.000-07:00

Hmong Living

2009-09-17T21:34:00.002-07:00

I designed this logo for an online store that offers a variety of Hmong products. I integrated a traditional Hmong symbol in the logo that has a variety of meanings and makes a good letter 'v' too. It conspicuously communicates my personal love and appreciation for the Hmong people, language, and culture.

Ford's Jerky Logo

2009-02-20T02:04:00.000-07:00

Taste NYC

2008-10-28T14:05:00.005-07:00

BYU Dining Services needed a logo for a campaign for The Blue Line Deli & Market that had a New York flavor to it. The resulting design was simple, bold, and iconic.

Commons - Logo Concept

2008-09-08T13:44:00.002-07:00

This was just a concept that I designed while we were working on a new logo for a dining location at BYU.

The Blue Line Delicatessen Logo

2007-12-27T16:29:00.006-07:00

The Blue Line Delicatessen was my favorite logo concept to design because it has a real urban personality that represents the metro areas of Manhattan and the subterranean transit line that connects the major financial landmarks and marketplaces in New York.

Here's a pic of the sign at the Blue Line Deli & Market - now open and serving meals. They changed the name slightly and adjusted the bands in my logo for the width of the wall, but I thought it looked pretty good in the end.

This is the website I designed for the restaurant. It needed to maintain consistency with the BYU Dining Services homepage design but still present its own identity.

Hot Shoppe Logo Concept #2

2007-12-27T16:20:00.000-07:00

This was my second attempt at creating a new logo for Marriott's Hot Shoppe at the beginning of the Tanner building restaurant identity project. Again, it was a mistake that I was assigned to work on the logo at all (the decision makers had intended to work with Marriott's original brand - not an updated one), but I really enjoyed working with the concept of heat. This particular design emphasizes the rise in temperature on a cooking thermometer and a very warm color scheme - perfect for a hot food restaurant!

Hot Shoppe Logo Concept #1

2007-12-27T16:10:00.000-07:00

During the initial planning of the new Tanner building restaurant identity project, I was mistakenly given the assignment to redesign the classic Marriott "Hot Shoppe" brand restaurant logo. So, I worked on designing a logo around the theme of heat. I made some efforts with this particular design to preserve some of the retro goodness that should accompany such a classic brand, but I also modernized it a bit.

Marketplace Logo Concept

2007-12-27T15:58:00.000-07:00

As another logo in the series of potentials for the new Tanner building restaurant, the Marketplace concept was targeted towards the business school students. The green graph represents the desired rise in financial gains that business students hope to achieve in their careers and makes a good 'M'. Food colors gave the logo a warmer feel. Rounded corners give the font and shapes a more friendly appearance.

Family Pulse Logo

2007-08-23T07:23:00.000-07:00

I designed the Family Pulse logo for a local family history company. The design had to be unique, and they really wanted a web 2.0 style logo. I worked through a few concepts, and this is the one that they liked more than all the others.

Digital Depot Logo Concept

2007-08-23T07:04:00.000-07:00

This is a logo concept that I designed for a CD and DVD replication company. I liked it a lot because it has a lot of meaning and could represent the idea of a new dawn in an existing industry. If you are looking for the best CD/DVD replication or duplication service, call my wife, Barbara. She is the best in the industry - and I'm not just saying that because I am a biased and adoring husband! Find out for yourself. Her office phone number is 801-356-1060. You can also visit her web site at http://mediafast.biz.

Entice Labs Logo Design

2007-07-02T21:43:00.000-07:00

Entice Labs (a new Utah Valley startup) asked me for a new concept design for their logo and interface design. As a bit of a challenge, they wanted me to see what I could do with their logo and a couple of interface sketches to make them Web2.0 worthy in under 24 hours. I could only spend a few hours in the evening on it. But, I thought it would be a fun challenge, so I whipped out some pretty fun concepts on the fly with no direction. I really enjoyed creating these designs and had a lot of fun with the ideas and color schemes. I based the logo concept on the glowing appendage that an angler fish uses to entice its prey - notice the association. I was inspired by the idea and extended the theme into my interface designs by using dark neutrals and bright colors like you might expect to see on an exotic fish, which probably isn't much of a surprise because you all know how much I like fish.

Emu Studio Logo

2007-06-08T10:51:00.000-07:00

Emu Studio was an online web builder that allowed users to design their own web sites with no technological training or experience. The company's mascot was a large ostrich-like bird from Australia. The logo needed to be simple enough to reproduce in an array of colors and on a variety of backgrounds.

VR Tourz Corporate Logo

2007-06-08T10:43:00.001-07:00

VRTourz is an evolution of the Virtual Showroom product. The original Virtual Showroom logo is still pictured below in a previous post. You can learn more about VRTourz at the web site http://VRTourz.com.

Maleana Corporate Wordmark

2007-06-08T10:31:00.001-07:00

Maleana was a company that made bridal invitation web sites, interactive CD-ROMs, and prints. Their name means "marriage" in the Hawaiian language, and they needed a 1-color corporate wordmark that was clean and simple but still elegant.

Flavorshare Logo

2007-02-15T13:58:00.000-07:00

This is a logo that I designed for a company called Flavorshare. They're a video sharing community that shares cooking videos and recipes. I really enjoyed making the logo because I love food and incorporating food into my design work. And, I'm kind of happy with the way it turned out.

uSight 2-Color Logo Design

2007-01-30T13:42:00.000-07:00

uSight.com was just starting up when I worked there as the Creative Department. They had me designing everything on one of the early generation iMacs. The job turned out to be pretty crappy, but I did have a lot of creative freedom to do fun things with their corporate logo and other designs that I worked on. This logo had many levels of meaning including: targeting your audience, The symbol "V" that used to be synonymous with a "U" in older alphabets, and poking people's eyes out (which turned out to be fairly appropriate). In two bright colors, it remains a striking image that draws a lot of attention.

NM Corporate Icon

2007-01-30T12:17:00.000-07:00

This icon was a design that I created for a local interactive firm. It needed to be a simple, 2-color design so they could print it on a variety of media. And, it had to be vector based so it could be enlarged cleanly regardless of output resolution.

Trimirus Logo

2006-12-26T14:55:00.001-07:00

Trimirus was a company that I started some years ago with some friends. We were having a hard time finding a good .com domain name, and we really wanted something unique. So, we made a mix of latin words that meant three and miracles.